2024 marks the 10th anniversary of CHATS by C.DAM — a decade that has witnessed the brand’s evolution through over 50 collections resonating with women in Vietnam and across the world. Each creation reflects CHATS’ dedication to honoring feminine wisdom: the balance of strength and softness, independence and emotion — the very essence of modern womanhood.

“Made of You” has been CHATS’ core ethos since its inception, symbolizing the brand’s devotion to celebrating the inner beauty of every woman who has shaped our story. Over the years, CHATS has remained faithful to the values of minimalism, timelessness, humanity, and intellectual femininity — a fusion that defines our aesthetic and spirit.

Our journey of growth runs parallel with that of the contemporary woman — always fluid, always in motion. Through more than 50 collections, CHATS has explored the many layers of femininity: from the multifaceted girl of Slice, the introspective journey of Inflow, to the graceful movements of Gesture. Each collection forms a piece of the mosaic that celebrates womanhood in all its depth and diversity.

Each chapter opens with a thoughtfully crafted second-person pronoun question, seamlessly intertwining the journey of CHATS with that of our readers, epitomizing the unwavering support and integral role of our customers in every pivotal moment of CHATS’ illustrious history.

Our journey of growth is in parallel with the modern woman, always fluid, in motion. This maturity manifested in a series of questions, posed to the viewers and ourselves, inviting exploration of our archetypal values and beliefs.