Entitled “10 Years of Honoring Feminine Wisdom”, the Brand Book serves as a testament to CHATS’ journey through time and space, highlighting our achievements, innovations, and transformations. Over the past decade, CHATS has maintained the balance of feminine wisdom, embodying the strength, independence, and gentle emotions that reflect the core values of every woman who has supported the brand throughout this journey

2024 marks the 10th anniversary of CHATS by C.DAM, a milestone celebrated with over 50 collections that have resonated with customers in Vietnam and globally. This exclusive edition invites our esteemed clientele to embark on a reflective journey through the brand’s ten-year evolution, delving into the profound narratives and emotions that have shaped our essence.
10.000+ faces are featured on the cover to celebrate our 10-year milestone and honor the inspiring women who define CHATS by C.DAM.

Each chapter opens with a thoughtfully crafted second-person pronoun question, seamlessly intertwining the journey of CHATS with that of our readers, epitomizing the unwavering support and integral role of our customers in every pivotal moment of CHATS’ illustrious history.

Our journey of growth is in parallel with the modern woman, always fluid, in motion. This maturity manifested in a series of questions, posed to the viewers and ourselves, inviting exploration of our archetypal values and beliefs.