The meeting of resonant frequencies is the start of long-lasting journeys. The archetypal spirit of CHATS by C.DAM women: Ms Diệp Lâm Anh, Ms Ninh Dương Lan Ngọc, Ms. Diễm My, Ms. Jun Vũ,……. alongside so many other is in harmony with ours in so many respects. One notable aspect is our modernist spirit, the balance of masculine and feminine energy and the devotion to every aspect of life.

To celebrate the brand’s 10th anniversary, CHATS by C.DAM has had the opportunity to capture special images with female artists, allowing them to voice their pride and honor the inherent beauty within every contemporary woman.

Ms. Diem My in “ARCHETYPE”



An archetype of minimalism and fluidity, Diem My showcases the new designs of “Archetype.” Her elegance and grace bring fresh inspiration to CHATS by C.DAM, infusing the brand’s eclectic minimalism with a harmonious blend of timeless beauty.

Continuing the exploration of elemental materials, the CHATS woman moves freely through the timeless spaces of Hanoi. Without the constraints of orderly compositions, natural beauty is liberated. Squares, brick walls, and moss-covered stones retain their original hues, providing a serene setting where the movement of clothing seamlessly blends with the flow of the streets.

NINH DƯƠNG LAN NGỌC in “ARCHETYPE”
From the very first collections, CHATS by C.DAM has been inspired by Ms. Ninh Dương Lan Ngọc, embodying the image of the contemporary woman. Her dedication to art and forward-moving energy resonate with the core values that CHATS by C.DAM cherishes and cultivates continuously.


Together with Lan Ngọc, we celebrate the innate beauty within every contemporary woman.


JUN VŨ in “ARCHETYPE”


The encounter of resonant energies sparks the start of meaningful journeys. Jun Vũ and CHATS by C.DAM connect in many ways, especially through our forward-thinking energy and constant drive to create something new with each venture.


In collaboration with CHATS by C.DAM for this special occasion, Jun Vũ showcases the bold and dynamic facets of ‘Archetype’—the collection celebrating the multifaceted essence of the contemporary woman.

DIỆP LÂM ANH in “ARCHETYPE”
Talking with Diệp Lâm Anh, CHATS by C.DAM is captivated by her powerful, alluring presence combined with a delicate softness. Through our conversation, we draw immense inspiration from her ability to harmonize strength with gentleness—the essence that defines the allure of the contemporary woman.

